February 21, 2007

Rolling Rock's 'Man-Thong' at Work

Rolling Rock Vice President of Marketing Ron Stablehorn sent a personal note and gift to the HATCH office the other day. We knew it was the shameless whoring of Rolling Rock's shock product the "man-thong," but we could not help but be intrigued. And we could not help but share this story (Yes, Ron, you win.)

"Thongs in the workplace is fast becoming a trend for men in the United States," writes Stablehorn. Considering the metrosexualilty sweeping corporate professionals' grooming habits, why shouldn't men wear thongs, too? After all, it can help hide that pathetic boxer-brief seam. Unfortunately, it can also reveal a bit too much information. But, continues Stablehorn, "We at Rolling Rock want to help bring working men like you a sense of the freedom we can enjoy while toiling away that the office."

The man-thong delivery was followed a couple days later by a case of Rolling Rock beer -- which we were extremely grateful for. But the combination of that much beer and a bright green man-thong in the office just screamed out for a harassment compliance officer. So we saved the beer for an off-site event, but wearing the man-thong is making blog-writing go so much smoother. [Rolling Rock]

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